MetaCork™ Benefits
MetaCork™ provides wineries with a new way to connect with and appeal to consumers that goes beyond the quality of the wine inside the bottle.
WINERIES
RESTAURANTS
Wineries
MetaCork™ allows consumers to retain the traditional appearance, quality statement, and age-worthiness that cork finished wines represent. It also allows them to do away with the hassle and "formality" that most consumers associate withng wine. According to the Wine Market Council, "freshness and keepability are issues for a majority of marginal wine drinkers that tend to deter them from developing the habit of having anbottle of wine on hand for by-the-glass enjoyment at home. Other factors such as those involving wine selection and service also impede the evolution of marginal wine drinkers to core wine drinking status." MetaCork™ provides these consumers the added features that they most desire; easy resealability and the elimination of the "mess’ that is derived from the traditional drip causing glass bottle.
MetaCork™ not only increases consumer usability of wine it dramatically expands the number of occasions and locations where wine can be served, for example, casual picnics, outdoor recreation, and tailgating-type events or those venues like airlines where security is becoming a major concern and corkscrews are deemed unacceptable risks. These are historically times and places where the general wine consuming public has shied or is shying away from wine consumption.
MetaCork™ also allows for development of international markets, such as India and China, where wine is only gaining acceptability. While these countries do view cork as a key indicator of quality, the use of corkscrews are unknown and the need to use one toa beverage is viewed as odd. In these markets, as well as in others, MetaCork™ is the perfect blend of tradition and technology. Based on our marketing research efforts, MetaCork™ adds dramatic benefits to the wineries that include it on their wines. Consumers have shown a strong preference for buying MetaCork™-finished wines and have indicated that they would be likely to consume wine more often if their favorite wines came equipped with MetaCork™. The majority of consumers also indicate that they perceive MetaCork™-finished wine to be of higher quality because of the innovative packaging and because the package is perceived as more expensive.
Wineries adopting MetaCork™ will gain a strong competitive advantage. MetaCork™ greatly improves differentiation and brand recognition and increases sales velocities. Consumers have reported that they are willing to pay a premium for the added convenience. Most importantly, the premium they are willing to pay is more than any additional production costs that maybe incurred.
Restaurants MetaCork™ overcomes the key impediment to increased wines sales in the majority of premium restaurants, the intimidation the staff feels aboutng wine gracefully and successfully in front of strangers. MetaCork™’s simple system makesng wine a virtual snap. Theng process can be easily learned in five minutes with a couple of successfulngs on a MetaCork™-finished demonstration bottle. This can be compared to the lengthy process required to learn the necessary techniques that allow for successfulng, presentation, and pouring using the traditional cork and glass packaging.
The ease ofng wines equipped with MetaCork™ dramatically increases the confidence of the staff regarding their success with the tableside wineng ceremony. This confidence is further improved by the positive consumer reaction and the elimination of broken corks, cork particles in the wine, and the subtle twisting move that is necessary to not drip wine on the customer or the table. This ease of use vastly improves speed of service and greatly reduces the restaurant’s or hotel’s need for re-occurring training costs associated with traditional packaging. All this and MetaCork™ retains the romance and theater that is a vital part of the premium dinning experience. The ease of resealing the bottle with MetaCork™ is a strong advantage given the current trend towards more moderated consumption. With it’s convenient and leak proof reseal-cap, MetaCork allows consumers in many states to take unfinished wine home with them thus removing a significant barrier to increased wine sales in on-premise dining.
- MetaCork™ helps to increase sales
- MetaCork™ improves brand recognition and differentiation
- MetaCork™ gives wineries a competitive advantage
- Research shows that consumers are willing to pay a premium wines finished with MetaCork™-
- MetaCork™ assists inng new accounts and export markets
- Due to new security concerns, MetaCork™ is being embraced by the airline industry
- MetaCork™ improves the winery’s image and perception of quality with consumers
- Overcomes intimidation by inexperienced servers
- Eliminates broken corks and cork particles in the wine
- Improves speed-of-service and execution
- Reduces training and support costs
- Improves the quality of presentation and pouring at large banquet functions.
- Great for wine-by-the-glass programs and bars
MetaCork™ not only increases consumer usability of wine it dramatically expands the number of occasions and locations where wine can be served, for example, casual picnics, outdoor recreation, and tailgating-type events or those venues like airlines where security is becoming a major concern and corkscrews are deemed unacceptable risks. These are historically times and places where the general wine consuming public has shied or is shying away from wine consumption.
MetaCork™ also allows for development of international markets, such as India and China, where wine is only gaining acceptability. While these countries do view cork as a key indicator of quality, the use of corkscrews are unknown and the need to use one toa beverage is viewed as odd. In these markets, as well as in others, MetaCork™ is the perfect blend of tradition and technology. Based on our marketing research efforts, MetaCork™ adds dramatic benefits to the wineries that include it on their wines. Consumers have shown a strong preference for buying MetaCork™-finished wines and have indicated that they would be likely to consume wine more often if their favorite wines came equipped with MetaCork™. The majority of consumers also indicate that they perceive MetaCork™-finished wine to be of higher quality because of the innovative packaging and because the package is perceived as more expensive.
Wineries adopting MetaCork™ will gain a strong competitive advantage. MetaCork™ greatly improves differentiation and brand recognition and increases sales velocities. Consumers have reported that they are willing to pay a premium for the added convenience. Most importantly, the premium they are willing to pay is more than any additional production costs that maybe incurred.
Restaurants MetaCork™ overcomes the key impediment to increased wines sales in the majority of premium restaurants, the intimidation the staff feels aboutng wine gracefully and successfully in front of strangers. MetaCork™’s simple system makesng wine a virtual snap. Theng process can be easily learned in five minutes with a couple of successfulngs on a MetaCork™-finished demonstration bottle. This can be compared to the lengthy process required to learn the necessary techniques that allow for successfulng, presentation, and pouring using the traditional cork and glass packaging.
The ease ofng wines equipped with MetaCork™ dramatically increases the confidence of the staff regarding their success with the tableside wineng ceremony. This confidence is further improved by the positive consumer reaction and the elimination of broken corks, cork particles in the wine, and the subtle twisting move that is necessary to not drip wine on the customer or the table. This ease of use vastly improves speed of service and greatly reduces the restaurant’s or hotel’s need for re-occurring training costs associated with traditional packaging. All this and MetaCork™ retains the romance and theater that is a vital part of the premium dinning experience. The ease of resealing the bottle with MetaCork™ is a strong advantage given the current trend towards more moderated consumption. With it’s convenient and leak proof reseal-cap, MetaCork allows consumers in many states to take unfinished wine home with them thus removing a significant barrier to increased wine sales in on-premise dining.
